Renowned for their success with Superbalist, the online fashion store acquired by Takealot Group in 2014, Luke Jedeikin and Claude Hanan are back with a new endeavor: Bash. The dynamic duo recently sat down with Duncan McLeod on the TechCentral Show (TCS) to discuss their latest venture and its potential impact on the e-commerce landscape.

Reflecting on the journey that led them to this point, Jedeikin and Hanan reminisced about Superbalist’s humble beginnings as a group-buying deals website akin to Groupon. They shared insights into the pivotal moment when Takealot Group acquired Superbalist, illuminating the significance of the deal and its transformative effect on their previous venture.

Turning their attention to the present, the duo shed light on how the opportunity to collaborate with The Foschini Group (TFG) emerged. As a JSE-listed retail giant, TFG’s partnership marks a strategic move for Jedeikin and Hanan, as they endeavor to carve out a new niche in the online retail space.

Bash, now live at, represents more than just a digital storefront; it embodies a vision to redefine the online shopping experience. Jedeikin and Hanan explained the rationale behind the name “Bash” and the meticulous process involved in securing a four-letter dot-com domain, hinting at the substantial investment required to acquire such prime digital real estate.

With Bash, the founders aim to offer consumers a curated selection of products that combine style and substance. By leveraging their expertise in e-commerce garnered from their Superbalist days, Jedeikin and Hanan aspire to create a seamless shopping journey that resonates with modern consumers.

As the e-commerce landscape continues to evolve, Bash emerges as a promising player poised to disrupt the status quo. With innovation at its core and a seasoned team at the helm, Bash sets its sights on reshaping the future of online retailing, one click at a time.

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Ibn Bacar
A dedicated editor spotlighting African startups, investments, technologies, and the expansive innovation landscape. With a keen eye for transformative stories and a passion for Africa's entrepreneurial spirit, Bacar expertly curates a platform that not only celebrates the continent's innovators and their breakthroughs but also delves into the intricate foundation of Africa's burgeoning innovation ecosystem.


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