Nairobi, Kenya – August 13th, 2020 – Today, afringa.com, the African online employment platform, strengthens its East African presence with the appointment of Mr. Holger Vogt as regional director and the opening of an office location in Nairobi, Kenya.

Holger Vogt, afringa’s regional director for East Africa, emphasizes: “Opening an office in Nairobi, Kenya, will further strengthen afringa’s footprint across East Africa’s steadily growing online recruiting market. We are observing exponential demand in this region for online recruiting services from local and foreign companies. Organizations continue to replace paper-based / offline recruiting processes with digital/ online HR solutions.”

With its key service offering, a centralized online recruiting platform, afringa supports local and multinational organizations to identify suitable job candidates more efficiently. afringa has helped numerous local organizations to simplify their recruiting processes, by implementing online recruiting solutions and by moving away from receiving thousands of job applications via email.

Given the low median age of African job seekers of only 20 years, few possess the extensive working experience and specific skills. What really counts for organizations is individual personality, character, and motivation for a specific job. The traditional recruiting process unveils these elements only at the very late process stage, during a personal interview or phone call. afringa has replaced traditional cover letters with short asynchronous “Cover Videos” moving the personality, character, and motivation to the very beginning of the recruiting process.

afringa’s entry into the Kenyan employment market was and will be further supported by AMENA Africa Ltd., who specialized in advising private companies to access markets across the African continent.

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